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The beauty industry is dominated by female owners & workers. It’s been overlooked for support

As lockdowns in Greater Sydney, Central West New South Wales, South Australia, and Melbourne continue this week, small businesses are crippling under the pressure, and female dominated industries like beauty are being overlooked.

On Sunday, NSW Treasurer Dominic Perrottet made a public appeal to the federal government to provide extra financial support to businesses in locked down areas, and said JobKeeper needed to be reinstated in NSW.

“As case numbers escalate or remain stubborn, there will need to be extra financial support from the federal government. We believe that JobKeeper was instrumental in keeping the nexus between workers and businesses,” Perrottet told the Sydney Morning Herald.

Female dominated sectors like the hairdressing and beauty industries have been hit hard by lockdowns throughout the pandemic, and have received a fraction of the attention of other decimated industries like hospitality.

The beauty services industry is one that is unable to pivot easily when lockdowns are imposed, and as it is considered non-essential, is unable to find other ways to generate revenue.

Iman Davamoni, founder and CEO of Purely Polished, a tech platform to book on demand mobile beauty and wellness treatments to have in your home or office, said the stress and anxiety of business owners in the beauty services industry is at breaking point.

Davamoni believes the lack of support for business owners in the beauty services industry is a gendered issue. There are 35,000 hairdressing and beauty services businesses in Australia, employing 80,000 workers, with 97 per cent being female.

Davamoni notes that many beauty workers operate as sole traders and are self-employed, working as freelance make-up artists, hair stylists, nail technicians, mobile massage and beauty therapists, and many operate salons from their homes.

“Governments have forgotten the industry, they perceive beauty as frivolous and non-essential, however it’s hugely

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This story was published at Business and provided for your interest.


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